Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT

I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!The SATT Team :)#podcast  #business #swimagainstthetide #growth #entrepreneurship