EP082: Marketing Should Be FUN!

Vicky points out in today's episode that so many 'professionals' are so, so boring. It doesn't have to be this way! You can be professional in your line of work, but you can also incorporate some of your personality into it too. For example, Vicky, who is not very serious by nature, has a ton of hobbies that she showcases on Instagram. People get a better feel for who she is and what kind of (fun!) person she is. People want to relate to you as a person. Nobody loves a blank face with a suit. Key Takeaways: [1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas. [2:45] Business and marketing should be fun! [3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable. [4:10] On a side note, can you order goats via the post? [6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring. [10:15] What is professionalism anyway? [12:00] Even if you're in an industry that's super serious, that doesn't mean you have to be boring too! [18:20] Do NOT air your dirty laundry out in public. That's taking things a bit too far. [19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn't have their shit together. [21:45] You can inject your personality into serious businessy things. Vicky, by nature isn't very serious, but she is currently using Instagram to bring to life her personality. [24:45] Also, stop giving a shit what people think about you. Serve your customers, ignore the rest. [26:10] Your unique hobbies are what will differentiate you and make you interesting. Mentioned in This Episode: Businessforsuperheroes.com Businessforsuperheroes.com/inner-circle Businessforsuperheroes.com/borrow-my-brain