Ep089 – Anthony Kennada (CMO – Gainsight) on marketing from first principles

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep089 – Anthony Kennada (CMO – Gainsight) on marketing from first principles June 26, 2018 rohitbhargava Podcast My guest for Episode 89 of The Startup Playbook Podcast is Anthony Kennada, the CMO of Gainsight. Anthony started his career in Business Development where he joined Box as employee number 37. He then took on a senior product manager role at Symantec after their acquisition of Live Office before joining Gainsight as employee number 19 to start the marketing team for the business, where he is now the Chief Marketing Officer of the company. Gainsight is the world’s leading Customer Success Management platform, helping businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy. Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016 & 2017) and by Deloitte as #7 on the Technology Fast 500 (2016), among many other accolades. To date the company has raised over $150M in VC funding from leading funds such as Battery Ventures, Bain Capital Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Summit Partners, Salesforce Ventures, Cisco Investments and other top-tier Silicon Valley investors. I had a lot of fun recording this interview and we covered a range of topics across marketing for startups including: The compounding value of community Risk taking for B2B marketers When startups should build brand The challenges of building out a new category Marketing from 1st principles   WATCH ON YOUTUBE PLAYBOOK MEDIA – Growth through Data-Driven Storytelling THE E-COMMERCE PLAYBOOK ACCELEPRISE AUSTRALIA STARTUP PLAYBOOK HUSTLE APPLICATION    Show notes: – Box – Nick Mehta – Symantec – “Who’s fired Up” – Rap song – Carpool Karaoke – Customer Success edition – Al Ramadan – Play Bigger – Geoffrey Moore – Aaron Levie  – Tien Tzuo – Pulse Conference (Sydney) – Anthony Kennada (Twitter) – Anthony Kennada (LinkedIn) Feedback/ connect/ say hello:  [email protected] @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Watch the video on Youtube here. Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud http://traffic.libsyn.com/startupplaybook/Ep089_-_Anthony_Kennada.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. .dslc-tp-comment-form input[type=text]::-moz-placeholder, .dslc-tp-comment-form input[type=url]::-moz-placeholder, .dslc-tp-comment-form input[type=email]::-moz-placeholder, .dslc-tp-comment-form textarea::-moz-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=url]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=email]::-webkit-input-placeholder, .dslc-tp-comment-form textarea::-webkit-input-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]:-ms-input-placeholder, .dslc-tp-comment-form input[type=url]:-ms-input-placeholder, .dslc-tp-comment-form input[type=email]:-ms-input-placeholder, .dslc-tp-comment-form textarea:-ms-input-placeholder { color: #4d4d4d; } Copyright © 2015 - Live Composer The post Ep089 – Anthony Kennada (CMO – Gainsight) on marketing from first principles appeared first on Startup Playbook.