Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT

This week we meet the driving force behind the gym revolution that is sweeping London with a new way to work out. In a market full of big-box gyms, boutique studios and crowded workout floors, Ben Alderton spotted a gap: what if you could rent a fully equipped, high-end gym space entirely to yourself, by the hour?That idea became Solo60 – a fast-growing chain of private gym and treatment spaces built for PTs, gym-goers and fitness creators. Ben joined me to talk about launching during Covid, raising millions in investment, building custom tech, surviving critical business moments, and learning how to lead as the company scaled across London.It is a candid story about timing, resilience, and turning a simple frustration – never getting on the squat rack when you need it – into a brand with international ambitions.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship