EPISODE · May 28, 2026 · 54 MIN
Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT
from Swim Against The Tide · host Steve Henry
Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader.Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
What this episode covers
Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader.Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
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Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT
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