Ep094: Building Your Team

Today on the Book More Show I'm talking with Betsy, and we dive into what turned out to be a pretty interesting episode, using a book to build your team and their success. First, we looked at building your team itself using a book. We used real estate as an example. It's an industry where staff turnover can be relatively high. Agents have the freedom to move to any brokerage, so how can you use a book to attract the best agents, and set the tone, and communicate the values of your organization once people join. We then looked at using a kind of syndication model, internally rather than externally, to help your team engage more clients. As the business owner, you're in a great position to write the most effective lead generating book. You have the knowledge, experience, and authority to get it done. You also have the opportunity to amplify its reach by putting the team member's name on the front rather than yours. At the end of the day, you're interested in the business being as successful as possible. If that goal is helped by the team using your book, with their name, to engage clients and start a conversation, that's a win. So, lots more examples in this episode. LINKS Show notes: 90minutebooks.com/podcast/094 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com