EP1 | 從航海守護神到 5G 虛擬分身:媽祖的跨世紀品牌軸轉史 episode artwork

EPISODE · Mar 2, 2026 · 20 MIN

EP1 | 從航海守護神到 5G 虛擬分身:媽祖的跨世紀品牌軸轉史

from 行銷人的逆向考古學 · host 拾光者

你以為媽祖只是一位海神?其實她是一部活生生的「企業軸轉史」。在這集中,我們將拆解這位全台最強的女性信仰品牌,看她如何從解救海難的 MVP (最小可行性產品),一路擴張到主宰農業的雨水神。黑面媽祖的由來:是香火鼎盛的證明,還是除煞鎮魔的威嚴展現?從海神到全能女神:移民社會的焦慮如何塑造出「全民母親」的形象?社群凝聚力的極致:媽祖遶境如何成為最強大的實體 Event Marketing?信仰的本質,就是最強大的客戶體驗管理。跟著拾光者,解碼這場歷時千年的超級公關戰役。💡 【本局製作揭密】本節目的核心觀點與文獻策展由人類完成,並運用 NotebookLM AI 技術生成雙人對談音頻。科技負責發聲,我們負責洞察。留言告訴我你對這一集的想法: Powered by Firstory Hosting

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EP1 | 從航海守護神到 5G 虛擬分身:媽祖的跨世紀品牌軸轉史

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