EPISODE · Apr 26, 2025 · 4 MIN
EP1 讓顧客主動幫你打廣告？UGC 行銷的秘密
from 讀一點點 · host rayen
你有沒有發現，真正影響我們下單的，往往不是廣告，而是朋友的一句「這真的不錯耶」？ 本集我們一起讀一點點行銷，聊聊什麼是 UGC（使用者生成內容），以及為什麼人們會願意主動幫品牌分享。 從 IG 限動到 Google 評價，從一杯咖啡的開箱到一則真誠留言——這些來自使用者的推薦，正改變我們的消費決策。 品牌該怎麼設計「值得被分享」的體驗？這集，一起來讀一點點。 -- Hosting provided by SoundOn
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EP1 讓顧客主動幫你打廣告？UGC 行銷的秘密
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