EP1: RETHiNK Podcasting: Launching Your Podcast Today

Most podcasters wait years to make money. We made money before we hit record. In this first episode, Paul and George pull back the curtain on exactly how they're launching the RETHiNK Podcast — and why they're doing it completely differently than everyone told them to. No waiting for downloads. No chasing sponsors after building an audience for eighteen months. No hoping the algorithm eventually notices you exist. What you'll hear instead: the real strategy behind launching a podcast that monetizes from episode one, why podcasting is one of the last content formats standing as AI floods everything else with noise, and how a single show can establish expert authority, generate bestseller status, and penetrate any market — even before the first episode drops. If you've been thinking about starting a podcast, this episode will either light a fire under you or make you genuinely frustrated that nobody told you this sooner. Either way, you needed to hear it.