EP10.2: 2X Decision Threshold

from Startup Fuckup · host Chin Hing Chang

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews. In this episode, I discuss: Understanding how people evaluate the decision to adopt a new solution or make a change. Cost of changing vs. Cost of staying the same. Adjusting your main offering or creating micro offerings to reduce the perceived risk of changing. Examples of different companies and their micro offerings.

Episode metadata supplied by the publisher feed · Published Jan 20, 2023

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EP10.2: 2X Decision Threshold

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