EP10: Reinventing Retail Relationships in the Midst of a Pandemic, with Greg Farrar

In this episode, Wendy Liebmann interviews Greg Farrar, CEO of ECRM, a leading trade organization and provider of business-to-business solutions for retail food service operators, health system buyers, and for the suppliers of consumer packaged goods for general merchandise, food service products, medical supplies, and pharmaceuticals.You’ll learn:How the pandemic changed the relationship between brands and retailersHow ECRM flipped its business model in a moment as it was no longer tethered to time and spaceHow the organization has opened up the global business world to buyers and sellers just as the physical world was closing down, andWhat all organizations, big and small, can learn from this as they build the future of retailSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!