EP10-T1 Marketing, Belleza y Sostenibilidad con Octavio Méndez

from Marketing Edge · host Andrea Trujillo y Cesar Enriquez

En este último episodio de la primera temporada de Marketing Edge, conversamos con Octavio Méndez, CMO de Yves Rocher México, una marca pionera en belleza sustentable y cosmética basada en la naturaleza.Octavio nos revela cómo se construye una marca con propósito, el reto de conectar con consumidores cada vez más informados y cómo diferenciarse en un mercado tan competitivo como el de la belleza. Además, nos cuenta sobre su paso por Unilever, donde manejó marcas icónicas como Dove, Sedal y Tresemmé, y nos comparte sus insights sobre liderazgo, estrategias de crecimiento y el futuro del marketing en la industria.Si quieres descubrir cómo mezclar sostenibilidad, innovación y rentabilidad, este episodio es para ti.🎧 Dale play y únete a la conversación.

Episode metadata supplied by the publisher feed · Published Apr 1, 2025

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EP10-T1 Marketing, Belleza y Sostenibilidad con Octavio Méndez

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