EP10: The influence of seniors on media programming

Today’s guest on the show is Jeneissy Azcuy, the Senior Vice President of Marketing, Communications & Education Outreach of South Florida PBS. She discusses the impact of senior influencers on PBS, the voice of seniors, what it means to PBS, and the rising interest in artificial intelligence and neuro-arts among seniors. Tune in to learn about how PBS engages seniors and enhances their lives through various programs and interactive experiences!In this episode, they talk about:How PBS understands the needs and wants of seniors and incorporate them into their broadcast and live programmingSome senior-focused programs PBS has created recently — health research series, shows about menopause, arts, etc.The new AI for Seniors program of PBSWhat baby boomers and the next generation of seniors mean for PBSHow PBS engages and stimulates seniors using art, music, and the upcoming Leonardo da Vinci documentaryMemorable Quotes:“Using art in all its forms to help people with mental health and be continued to be engaged and stimulated by the content.”“We continuously try to adapt their programming strategy based on their input and their needs. And we really try to be a valuable community resource to enhance their quality of life.”“We’re constantly thinking of how to immerse our viewers in our content so that it’s not passive watching or passive listening. It’s active and immersive. You actually get to do things with what you just learned. So you want to enjoy it, you learn from it, and now you apply. And that is so wonderful and so beneficial for the brain.”Resources:Jeneissy Azcuy on LinkedIn: https://www.linkedin.com/in/jeneissyazcuy/ South Florida PBS Website: https://www.wpbt2.org/ Find out more about Vi Living at our Website: https://www.viliving.com/ Hosted on Acast. See acast.com/privacy for more information.