EP100: How America Shops® in Chaos. What’s Worth It Now?

In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. From Gen Z to Boomers, everyone’s learning how to stay afloat in an endless wave of change.Episode highlights:The evolving shopper mindset after two decades of “Black Swan” eventsThree shopper groups: Drowning, Treading Water, and Safely AfloatWhy trust and emotional connection now drive retail loyaltyHow shoppers are adapting their spending without cutting retailers outThe psychology of chaos — and what brands must do to stay on the listSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!