EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers

In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation.  They discuss how April’s personal passion and smart retail partnerships brought her vision to life.Highlights:How Afro Unicorn grew from T-shirts to Walmart shelves and national recognitionWhy purpose and community are central to building modern brands at retailThe role of retail partners like Walmart and CVS in nurturing new voicesLessons for retailers on inclusion, authenticity, and growthApril’s lessons on staying true to your “why” Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!