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EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation

EPISODE · Nov 23, 2021 · 39 MIN

EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

Maplin is a much-loved UK brand with a surprisingly large product catalogue and diverse audience. Having gone into administration in 2018, the brand was bought by Digital First Retail Ltd. It’s now online only having shuttered the stores, so we’re getting under the hood to explore how & why Magento was used to power its new ecommerce operation.

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EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation

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