Ep102 Sara Nay - Stop Outsourcing Your Marketing Blindly: The Anti-Agency Model That's Changing Everything

Your marketing agency is bleeding you dry... and you know it.While you're paying thousands for campaigns you can't understand, former executives turned coaches like you are getting left behind by marketers with half your expertise.Sara Nay, CEO of Duct Tape Marketing, reveals why the traditional agency model is broken... and what smart business owners are doing instead.In this episode, you'll discover:• The "Anti-Agency Model" that puts YOU back in control of your marketing• Why AI changes everything about building your marketing team (it's not what you think)• The 3-phase strategy framework that stops the guessing game with your marketing budget• How fractional CMOs are giving small businesses access to C-level marketing strategy at a fraction of the cost• The exact questions to ask any marketing partner to avoid getting burned againThis isn't about doing more marketing – it's about doing marketing strategically so it actually works.Sara shares real transformation stories from executives who went from "marketing doesn't work" to scaling beyond 1:1 work with confidence.Ready to take back control? This episode shows you how.Find all the show notes and links here: https://www.strategyactionshow.com/102