Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Sascha is an advertising executive with over 15 years of experience in the industry, working in the USA and Germany. He has worked on a variety of campaigns for clients ranging from Fortune 500 companies to small businesses, such as Fidelity Investments, Ahold-Delhaize, and Avocados From Mexico, and has a track record of delivering innovative solutions. His career began in digital media planning, where he learned the ins and outs of strategy, buying, and target audience development. From there, he moved into hybrid media and account management positions working with clients to develop and execute marketing strategies. In his current role as SVP, Media & Performance Analytics, he leads a team of professionals to develop, execute, and measure integrated campaigns across all channels for the Integrated Agency Group within Advantage Solutions, including AMP Agency, Upshot, and Halverson Group. Outside of work, he is a co-chair of the disABILITIES in ACTION enterprise resource group within Advantage Solutions’ DE&I Council.