EP103 想讓客戶乖乖付錢？先懂他們不要什麼！品牌戰略大師汪志謙專訪

from 聽進理投 · host 商益

這一集聽進理投（EP103）邀請《峰值體驗》、《峰值體驗 2》作者汪志謙來聊聊 B2C、B2B 的企業如何讓客戶擁有印象深刻的最佳體驗，並願意持續掏錢回購，也談了幾個實例示範如何在不同的產業現場打造「峰值體驗」！本集重點： 3:10 賣最好的產品不一定最讓人放心 11:03 賣書的困境是什麼？先問消費者為什麼說「不」？ 24:19 知識能串連、要運用，才會變聰明 28:01 台灣企業的優勢跟待改善處有哪些？ 32:13 想優化？「改哪裡」比「怎麼改」更關鍵 36:42 B2B 市場怎麼經營？你有「穩定交付」嗎？ 49:45 身為顧問，如何讓客戶有峰值體驗？ 51:55 企業在電商領域如何打造峰值體驗？本集節目也有 YouTube 影片版喔！See omnystudio.com/listener for privacy information.

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EP103 想讓客戶乖乖付錢？先懂他們不要什麼！品牌戰略大師汪志謙專訪

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