EP107. 情緒價值 ?讓品牌從功能到感動的關鍵

from 電商放手一搏 · host 首邑電商顧問

電商放手一搏第 107 集，當功能價值已經無法區分你和競爭者，消費者真正願意掏錢的，是那些能觸動內心的情緒價值。今天，我們一起探討如何透過品牌故事、情境設計，從產品層次進化到感動層次，讓你的產品和品牌真正走進消費者的心。本集來賓：想不同國際行銷團隊 Maggie 🎧🎙不想錯過精彩的「電商放手一搏」節目內容現在就手刀訂閱✅️ 我們也有▶️YouTube https://lihi.cc/CH7od 留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP107. 情緒價值 ?讓品牌從功能到感動的關鍵

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This episode is 21 minutes long.

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This episode was published on March 14, 2025.

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