Ep107 Steve Miller - How To Become The Only Choice In Your Market With Steve Miller

Grab Steve Miller's 25 Uncopyable Action Steps FREE here: https://www.beuncopyable.com/jason-croftIn this episode of Strategy & Action, Jason Croft sits down with Steve Miller—author of 11 books including Uncopyable—to break down why being "better" than your competition is a trap... and what to do instead.Steve reveals the concept of extrinsic benchmarking (stealing genius from completely unrelated industries), why most businesses are stuck playing copycat in their own box, and how he built an eight-figure business by focusing on just 200 companies.Jason digs into the challenge coaches and consultants face today: how do you stand out when everyone sounds the same? Together, they explore the difference between visibility and memorability, why competing on price is a losing game, and what it really means to create value so clear that the decision becomes easy.You'll hear wild stories from Steve's time as a Hollywood stuntman, his work with Apple and Caterpillar, and the field trip that changed how a construction equipment giant thought about customer experience.If you're tired of blending in and want to become the inevitable choice in your market, this episode gives you the playbook.Find all the show notes and links here:  https://www.strategyactionshow.com/107