Ep108 Will Canon - The Power of Rigor: How One Filmmaker's Relentless Revision Process Creates Award-Winning Films

How to build a career that actually LASTS in an industry where most people flame out...This is the FIRST episode in a new series Jason's calling Power Traits.Where he brings on people he's known for YEARS...And identifies the ONE core trait that's made them successful.Not the stuff they put on their LinkedIn.The REAL thing that separates them from everyone else grinding in their field.Today's guest is filmmaker Will Canon.And his power trait? RIGOR.The disciplined, relentless process of going back to the drawing board...Again and again and again.Will breaks down how he took The Confession from a road trip conversation in 2018 to a January 2026 streaming release...You'll learn:- How to dual-track creative projects and fundraising without losing your mind- The feedback collection system that actually WORKS (not the "what do you think?" basic nonsense)- Why going back to the drawing board 15-20 times makes you BETTER, not slower- The discipline Will developed as a high school athlete that still drives his process today- How to navigate indie film distribution when there are fewer buyers than everJason and Will also get into the messy reality of independent filmmaking in 2025...This isn't your typical "follow your dreams" filmmaker interview.It's a masterclass in RIGOR.The kind of disciplined, relentless iteration that separates people who SAY they're serious...From people who actually finish things.Plus some inside baseball on why streaming platforms are both easier AND harder than the old DVD days.Watch the whole thing if you want to understand what it REALLY takes to build something that matters.Find all the show notes and links here: https://www.strategyactionshow.com/108