EP109. A beauty refill scheme where bigger is better

Less is more so the saying goes, but one innovative beauty products' company is turning this on its head and offering 'more for less' with its inspirational refillable beauty scheme. Meow Meow Tweet, a US-based vegan, low-waste, personal care company has come up with a refill scheme that makes it easy for its customers to buy skincare, haircare and bodycare products in bulk at a discount. Can you imagine buying face cleanser in bulk? Meow Meow Tweet could and it decided its brand mission was to help customers reduce overall consumption by ditching lots of little pots and going for bulk buys. As the average woman beauty consumer uses about 16 product a day, you can get a feel for just how unsustainable the beauty business is. By buying more but less often and at a discount, its loyal refill customers have helped Meow Meow Tweet to embrace circular systems of reuse that can eliminate waste entirely. Founded in 2009, Meow Meow Tweet was certainly ahead of its time in acting on sustainability. It was the first brand to introduce 100 percent backyard compostable deodorant sticks and lip balms. Meow Meow Tweet is also a certified plastic negative and climate neutral company. In this second podcast looking at beauty refill success stories, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Tara Pelletier, co-founder of Meow Meow Tweet about the company's simple, sustainable slow beauty refill model. Listen in to hear about how one beauty company is quietly doing big things for sustainability.