EP11 - How To Leverage Influencers With Taryn Williams, Founder of Wink Models and Gifted

Taryn Williams is a multi-award-winning founder & CEO, and over the course of 20+ years has earned a reputation as one of Australia's most prolific entrepreneurs at the intersection of talent, media, and technology. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, which is already being used by some of Australia's biggest brands including Accor Hotels, PE Nation, Estee Lauder, and Panasonic. Co-founded with early-stage Canva and Atlassian employee, James Dumay, this SaaS business launched in 2023. Among numerous awards & accolades – 2018 Mumbrella Award for Innovation, 2017 B&T Women in Media Tech Leader, B&T Hot 30 under 30, & SmartCompany 30 under 30 to name a few – Taryn has also been named as a finalist for leading national awards including Female Entrepreneur of the Year Award, Women's Agenda Emerging Entrepreneur of the Year, and AIM Young Entrepreneur of the Year.  Taryn is a sought-after commentator on tech, entrepreneurship, and business disruption. In this session, she will share her entrepreneurial journey and valuable insights on how you can leverage influencers to make your brand go viral online!