EP11-T1: Del CMO al CEO — Cuando el marketing toma el volante

from Marketing Edge · host Andrea Trujillo y Cesar Enriquez

¿Qué pasa cuando un marketer toma el volante de toda una compañía? En este episodio de Marketing Edge, conversamos con Juan Pablo Gómez Macfarland, ex CMO y hoy Director General de SEAT/CUPRA México, una de las marcas más provocadoras del mundo automotriz.Hablamos de su transición del mundo del branding a la dirección general, de cómo se construye una marca con ADN rebelde, y de lo que significa liderar una empresa desde una visión profundamente marketera.Descubre:Cómo CUPRA construye comunidad más allá del productoQué habilidades del marketing sirven al momento de dirigir un negocioPor qué el futuro del liderazgo puede nacer desde el área de marketingY sí: qué aprendió como exalumno del Tec que hoy aplica como CEOUn episodio para marketers que sueñan en grande, líderes en formación… y todo aquel que cree que el branding bien hecho puede mover montañas (y motores).

Episode metadata supplied by the publisher feed · Published May 16, 2025

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EP11-T1: Del CMO al CEO — Cuando el marketing toma el volante

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