EP11《台北米蘭直航 : 每天一班的商務橋樑》ft. 長榮航空義大利分公司總主任薛智中

from ACTI · host Italy x Taiwan Exchange 跨義對談

在台北—米蘭直航逐漸成為商務與旅遊往來的新橋樑之際，長榮航空（EVA Air）宣布 2026 年起將把米蘭航線提升為「每日一班」。這不只是航班調整，更是台灣與義大利之間流動的「人流、商流、文化交流」的重要指標。本集邀請長榮航空義大利分公司總主任薛智中（Eric Hsieh），帶我們從航空公司的第一線視角，分享歐洲市場正在出現的變化： 🎧 本集精彩重點 00:00 長榮航空的國際佈局與市場變化 02:48 米蘭航線的開航背景與挑戰 06:03 歐洲航權的獲取與運營策略 09:04 米蘭航線的商務特性與市場潛力 14:40 商務客的需求與彈性 16:03 國際航班的運營與市場觀察 18:07 商務與觀光的趨勢分析 20:41 義大利與亞洲的旅遊趨勢 24:47 文化差異與旅遊選擇的影響 26:12 義大利旅客的旅遊偏好 28:37 吸引義大利人來台灣的挑戰 30:06 塑造台灣的形象與文化交流 36:25 透過美食推廣台灣的策略 45:01 義大利旅客來台的年齡層觀察 46:43 在義大利的生活與工作體驗 #ACTI_Talks #義大利台灣商會 #ItalyTaiwanExchange #長榮航空 #EVAair #台義直航 #義大利旅遊 #台灣義大利交流 #商務旅行 #義大利生活 #台商歐洲 #VisitTaiwan

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EP11《台北米蘭直航 : 每天一班的商務橋樑》ft. 長榮航空義大利分公司總主任薛智中

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