Ep110: Knowing Your Audience

Today on the Book More Show, I’m talking with Betsey Vaughn about the importance of knowing who you’re writing for and picking a single target audience. This is the first mindset in the Book Blueprint Scorecard, and it’s first for a reason. Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates. For most businesses, it would be a challenge to be too niche. Think about your customers for a moment. Of all the types of people you work with, how niche would you have to go before dominating that group is too small to be worthwhile? Being specific has enormous benefits, not only in the book you write but also in who you advertise it too, how you follow up, and the supporting information you share to amplify the point and compel people to take the next step. It also makes it much, much, much easier! There are some great examples in this show to help get your idea dialed in and your book out there. And don’t forget to complete your own scorecard below. LINKS Complete your own score card: BookBlueprintScore.com Show notes: 90minutebooks.com/podcast/110 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com