EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.

What this episode covers

In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.

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EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand

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This episode is 46 minutes long.

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This episode was published on January 25, 2022.

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