Ep110: Marketing from the Ground Up (Part 3 of Marketing That You Own series)

Show Notes:  How do you start? FOMO creates stress. How do I do all of it?    Marching order:  1. Real estate (website--build your house);  2. Put up content: review books, talk about movies, response videos to current shows, try to get people to your site main purpose; non-fiction authors write to topic (keywords--what are people actually searching for by using Google Keyword Planner),  2.5. Build a content plan/strategy quarterly;  3. Advertising you don't own, but that's the next step.    The more organic (without ads), long-tail (rose bush cultivating in Pacific Northwest), and evergreen (Rose Cultivation Basics) the content is the healthier your property is. Google looks at authority overtime. Start with bigger topics. Then work into more niche (long-tail) topics. Google rewards video content because they own YouTube. Make sure you use meta data and keywords in the description box. (#authormarketing) Embed video in the blog post. And use meta data again.   Blog post: Video, description 300 words minimum, link to audio feed. Nutshell: Knowing market, what market wants, build from there in a realm you own (and enjoy). Building authority. (Be you and be genuine.) Model after your own searching habits. 5 to 1 principle: give readers five things to every 1 sales pitch. I'M READING:  The Music Shop by Rachel Joyce; Bones Would Rain from the Sky: Deepening Our Relationships With Dogs by Suzanne Clothier; Wabi Sabi: Japanese Wisdom for a Perfectly Imperfect Life by Beth Kempton.  Erick's Reading:  Hyperion by Dan Simmons 1 Last Betrayal by Valerie Brooks