EP111: Dealing With Adversity

While baking might be an art, bakers know that it isn’t always a cakewalk. Between trends (https://bakerpedia.com/the-top-bakery-trends-for-2025/), formulation, regulations (https://bakerpedia.com/navigating-fda-deregulation-in-the-baking-industry/), and scaling up, there are plenty of challenges bakers can face when it comes to succeeding in the industry. Although it is popular to look up to others in the industry for inspiration, we should never forget that sometimes it can come from those who excel in other talents. In this episode of BAKED in Science, host Mark Floerke is joined by Aaron Golub to discuss how to deal with adversity. Aaron Golub is a professional speaker, entrepreneur, and consultant who became the first legally blind Division I athlete to play in a game. Making the Most of Differences Some topics covered include: Shifting perspectives around challenges Making adjustments for success The importance of communication Consistency and teamwork Championing creativity and problem solving