EP111: Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler

In this episode of Future Shop, host Wendy Liebmann sits down with Rachel Marler, the North American Chief Commercial Officer for Lifestyles (the makers of SKYN condoms). Together, they explore the rapid evolution of the sexual and intimate wellness category from a restricted retail afterthought to a crucial pillar of holistic physical and mental health. From breaking retail stigmas and adapting to cross-generational shopper behaviors to tackling the modern epidemic of loneliness, this conversation uncovers the massive commercial and social opportunities awaiting forward-thinking brands and retailers.HighlightsThe "Awakening" of America: How cultural shifts, open dialogues around menopause, and a post-pandemic desire for intimacy are making sexual wellness conversation mainstream for both men and women.Retail Stigmas vs. Innovation: A deep dive into the shortcomings of traditional retail merchandising—like dark, hidden aisles—and the immense opportunity to blend beauty and wellness into a cohesive store-of-the-future layout.Bridging Sex Tech & CPG: Exploring how challenger brands are using advanced materials, skincare ingredients (like hyaluronic acid), and digital education to outpace traditional products.The Surprising Growth Audience: Why baby boomers and divorcees are driving category growth and seeking vocal, empowered exploration in the intimate wellness space.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!