EP113: The 90% Rule - How Much of Yourself to Show as a Leader

This conversation  will challenge everything you think you know about leadership identity.  Deborah Fell sits down with powerhouse CEO Ticki Favaroth, a faith-driven leader who has mastered the art of showing up authentically while building multiple successful enterprises. Ticki doesn't mince words: "People don't get to choose my life" - and in this raw, transformative conversation, she explains exactly what that means for leaders who want to build a lasting legacy rather than just temporary success. From her journey through 20 years in corporate America to founding HR&Co and leading The BOW Enterprises, Ticki shares the hard-won wisdom about identity, boundaries, and the courage to let things burn when they're meant to transform. This isn't your typical business strategy episode - it's a masterclass in becoming the leader you're meant to be, complete with practical frameworks for navigating change, building authentic relationships, and focusing on what you can actually control. Perfect for CEOs, founders, and leaders ready to move from pleasing everyone to leading with purpose. About Ticki Favaroth Ticki Favaroth is a faith-driven CEO, founder, and strategic advisor known for empowering leaders and building legacy-focused ecosystems. As Senior Partner & Managing Director at HR&Co., she delivers people-first solutions that drive sustainable growth. She also serves as President of The BOW Enterprises, Vice President & COO of The BOW Collective, and founder of The ADISA Institute. With an MBA from Texas Woman’s University and a BBA from Texas Tech, Ticki’s impact spans Fortune 500s, government, and nonprofits. Rooted in faith and authenticity, she equips others to confront hard truths, redefine success, and lead with purpose Ticki's LinkedIn: https://www.linkedin.com/in/ticki/