EP114: Russ Ruffino - Focus On Serving Not Selling

When you focus on serving, you position yourself up for keen, determined and loyal clients. Our returning guest, Russ Ruffino, CEO of Clients On Demand (COD), decided to switch his company's focus to just one thing ---- they enroll new clients over the phone. It allows them to have a conversation with someone who is interested in buying COD's offerings and most importantly, to get to know the person. During this interview, you'll discover… The importance of choosing who you work with Knowing what outcome you provide your audience What are the wrong ways people position themselves in the market To find out more about Russ, visit https://www.thethoughtleaderrevolution.com/.