EP12 83% of 2026 Medicare Advantage Growth Came from SNPs

🎙️ Episode Description Medicare Advantage reached 35 million enrollees in February 2026, but nearly all meaningful growth is coming from Special Needs Plans.In this episode of The Insurance Producers Guild, we break down new Kaiser Family Foundation and ATI Advisory data showing SNPs accounted for 83% of Medicare Advantage enrollment growth over the past year. While general MA enrollment remained mostly flat, Chronic Condition SNPs (C-SNPs) continued to expand rapidly.We explain why this matters for agents, how CMS-approved chronic conditions create a large qualifying population, and why many producers may already have eligible clients inside their existing book of business. The episode also covers year-round SEP opportunities, compliant condition-based conversations, and practical ways agents can identify C-SNP opportunities now.🔑 Key Topics CoveredSNPs accounted for 83% of MA enrollment growth in 2026 Rapid C-SNP growth compared to general MA and D-SNPs CMS chronic condition eligibility and year-round SEP opportunities How agents can identify C-SNP prospects within their current book 🎯 What This Means for AgentsGeneral MA growth may be slowing, but SNP opportunities are expanding Many agents likely already have C-SNP eligible clients Condition-based reviews can create compliant year-round enrollment opportunities Understanding C-SNP availability and eligibility may become increasingly important in 2026 📌 GO-DO (Next 24–48 Hours)Review your Medicare book for clients with chronic conditions like diabetes, CHF, COPD, cancer, ESRD, dementia, stroke, or HIV.For each client:Check for available C-SNPs in their county Confirm your carrier appointments Schedule a 15-minute review call 📞 Client Opener“Carriers are offering plans designed specifically for people with [condition], often with tailored drug coverage and added benefits. Would you be open to a quick 15-minute review to see if you qualify?”C-SNPs create a year-round enrollment opportunity for qualifying clients.Infographic: https://11198.fs1.hubspotusercontent-na1.net/hubfs/11198/The%20Insurance%20Producers%20Guild/IPG_EP12%20Infographic.pngSlides: https://11198.fs1.hubspotusercontent-na1.net/hubfs/11198/The%20Insurance%20Producers%20Guild/IPG_EP12%20Slides.pdf🔗 SourcesKFF Medicare Advantage Enrollment Brief: https://www.kff.org/medicare/medicare-advantage-enrollment-grew-by-about-1-million-people-mainly-due-to-special-needs-plans/ATI Advisory SNP Growth Analysis: https://atiadvisory.com/resources/special-needs-plans-drive-2026-medicare-advantage-growth/CMS C-SNP Guidance: https://www.cms.gov/medicare/enrollment-renewal/special-needs-plans/chronic-conditions/The Insurance Producers Guild Podcast delivers intelligence for insurance agents looking to stay ahead of industry trends.Follow the show and connect with PSM Brokerage to access tools, training, and support designed to help you grow your business.Learn more: https://www.psmbrokerage.com