EP12 Do It Scared with Mallory Files

Mallory Files started Ozark Charcuterie in her home kitchen five years ago because she needed somewhere to put her hands and her energy. She had no business plan for what it would become. She just started making boards. Today, Mallory is the founder and owner of Ozark Charcuterie and Wine Bar, a pink-painted, disco-ball-adorned space in downtown Fayetteville that she describes as the antithesis of a sports bar: designed for women, by a woman, where everyone is welcome. She's opening a cheese and wine shop in Rogers, has a U of A marketing degree she actually uses, and built the whole thing off social media and sheer will. In this episode, Sami Kinnison sits down with Mallory to hear the real story behind the business: how it started as a way to survive a hard season, what happened when a neighboring business owner told her three times she wasn't going to make it, the guilt cycle she navigates every single day as a mom, wife, and entrepreneur, and the big vision she's sharing publicly for the very first time. If you've ever talked yourself out of something because you didn't feel ready, if you've ever been in a room where someone tried to make you feel small, or if you're carrying that endless guilt of never quite being in the right place at the right time, this episode will feel like a conversation with someone who gets it and kept going anyway. Mallory's advice isn't polished. It's honest. Do it scared. You don't have to be perfect. You just have to show up. Listen to this episode of HerStory now and hear from the woman who built a business on charcuterie, community, and the refusal to let anyone else decide how much space she gets to take up. The Women of All Generations event is June 16, 2026, 3 to 6 PM at the Fayetteville Town Center. Tickets at fayettevillear.com/woag. Mentioned in this episode: Ozark Charcuterie and Wine Bar, 3 E. Mountain St., downtown Fayetteville: ozarkcharcuterie.com Ozark Charcuterie Rogers location (opening 2026): 401 N. First St., Suite 101 University of Arkansas, Fayetteville Women of All Generations event: fayettevillear.com/woag Connect with Mallory: Website: ozarkcharcuterie.com Instagram: @ozarkcharcuterie Instagram: @mallory.files Email: [email protected] Mentioned in this episode: Women of All Generations | June 16, 2026 The Women of All Generations event is almost here. Join us June 16, 2026 from 3 to 6 PM at the Fayetteville Town Center for an afternoon of real conversation, connection, and celebration. Tickets and sponsorships are available now. You belong in that room. Grab your spot at fayettevillear.com/woag.