EP12.妇女节特辑|从“斩男色”到“她力量”,谁在替女性写剧本? episode artwork

EPISODE · Mar 8, 2026 · 31 MIN

EP12.妇女节特辑|从“斩男色”到“她力量”,谁在替女性写剧本?

from Her Patch

💡本期简介“斩男色”、“纯欲风”、“心机裸妆”……曾经风靡一时的词汇,怎么现在听起来越来越刺耳了?两位主播,作为前市场人,从亲身经历出发,拆解营销语言的“巧言令色”——用最动听的词汇,包裹最想让你掏钱的逻辑。从曾经的“取悦他人”到现在的“独立女性”,话术升级了,收割变了吗?如果你也曾为这些话术买单,或开始对某些词感到不适——这期节目,帮你把定义的权力,从购物车里拿回来。⌚️本期内容摘要02:45 从“希望他喜欢我”到“你得买这支口红”,我的小心思是怎么被偷换的?04:53 我是浓颜,却硬追了三年“纯欲风”08:55 毒卫生巾为什么比粉红税更恶劣?算一笔账告诉你:品牌不是不能做好,是算了账之后,觉得没必要。14:53 维密为什么不听女人的?会议室里的男老板知道女人想要什么,但他们只是觉得,“舒服”不赚钱。20:59 我当年信过“斩男色”,跟过“纯欲风”,我该怎么和过去的自己和解?...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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EP12.妇女节特辑|从“斩男色”到“她力量”,谁在替女性写剧本?

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