Ep12 - Katherine Hunter-Blyden: Tips on the Modern Marketing Landscape from a Seasoned Expert

Joining us in the Sky Lounge is Katherine Hunter-Blyden, a seasoned marketing expert who has journeyed from insurance pricing to global marketing roles at Ford, and now serves as a fractional CMO. Katherine shares her experiences, from the impact of mentorship and learning to take calculated risks, to the essentials of modern marketing in both large corporations and smaller startups. Discover her strategies for branding, direct response marketing, and leveraging AI tools, while still finding time to travel around the globe just to volunteer at the Olympics!! ABOUT OUR GUEST: Katherine Hunter-Blyden is a marketing veteran with over 29 years of business experience. She offers marketing services that give business owners, management teams and founders the strategies they need to find and keep the right customers at the right cost. Katherine is based in Los Angeles. Reach out to Katherine: Sign up for her newsletter? Contact info: [email protected] LinkedIn: https://www.linkedin.com/in/katherinehunterblyden/ To find out more about Junior Achievement and how to get involved visit https://jausa.ja.org What is THE SKYLOUNGE? Tales from the SkyLounge is a podcast where we take you on a journey through the world of business, consulting, and venture investing. In each episode, we gather in our virtual sky lounge, high above the hustle and bustle of the everyday world, to hear stories from the people who are shaping the future of these industries. From entrepreneurs who are disrupting the status quo, consultants who are helping companies solve their biggest challenges, and investors who are making bets on the next big thing. ABOUT OUR HOST: Todd Merrill is an experienced software executive who typically assists clients as a fractional or interim CTO and CiSO as a partner at TechCXO. He has served in a series of companies as a C-Level executive focused on leveraging the Cloud to bring SaaS offerings to market. As an entrepreneur, turn-around expert, technology and product leader, and mentor, Todd has held full corporate P&L and product development responsibilities and directed diverse international teams of Engineering Managers, Mobile Architects, Developers, Dev Ops, QA, and Customer Success professionals. Subscribe and turn on notifications to listen to new episodes as they launch! YouTube: https://www.youtube.com/playlist?list=PLfeCS-Varb4gu2uCwyRTXWWEdP676Huh6 Spotify: https://open.spotify.com/show/6jz6ubcaUZ20Xh8TXhwzEN Apple: https://podcasts.apple.com/us/podcast/tales-from-the-sky-lounge/id1730134658 Amazon: https://music.amazon.com/podcasts/4ba289a5-0d33-4589-95c7-83416731a864/tales-from-the-sky-lounge Follow Tales From The SkyLounge on Social Media X/Twitter: @TFTSkyLounge TikTok: tiktok.com/tftskylounge Instagram: @tftskylounge Learn more about TechCXO: https://www.techcxo.com/ Production/Design: James Liebman Music: Soundstripe/Cody Martin-Sunrise