EP12 | Patrick Campbell - How Profitwell increased their customer lifetime value from $6k to $150K

In today's episode of churn.fm, we have Patrick Campbell the Founder of Profitwell. ProfitWell provides free subscription metrics software to help you identify opportunities and then tools to help you reduce churn, optimize pricing, and grow your subscription business end-to-end.We chatted about how Profitwell added a services layer on top of their software business that decreased churn and increased their customer lifetime value from $6,000 - $150,000.We also discussed what companies get wrong when tackling churn, the steps required to nail your pricing strategy, the importance of value-based pricing and what your value metric should look like. Patrick also shared what he would do to tackle churn when given the task starting at a new company.This episode was priceless, I hope you enjoy it!