EPISODE · Jan 20, 2021 · 46 MIN
EP12: The New Language of Retail, with Norman De Greve from CVS
from Future Shop Podcast with WSL · host WSL
In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand.Wendy and Norm discuss:How digital has changed and how companies must communicate with shoppersThe impact of COVID19The importance for retailers to build their own brand and messagesHow to build trustHow retailers and manufacturers need to work together to deliver cohesive communicationHow CVS is building new communication across its multi-platforms and enterpriseSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!
Embed this episode
What this episode covers
In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand. Wendy and Norm discuss: How digital has changed and how companies must communicate with shoppersThe impact of COVID19The importance for retailers to build their own brand and messagesHow to build trustHow retailers and...
NOW PLAYING
EP12: The New Language of Retail, with Norman De Greve from CVS
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.