Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact July 16, 2020 rohitbhargava Podcast My guest for Episode 120 of The Startup Playbook Podcast was the Co-founder & CEO of Who Gives a Crap, Simon Griffiths. Who Gives A Crap is a subscription-based toilet paper, tissue and paper towel brand that donates 50% of its profits to help build toilets in the developing world. Simon launched Who Gives A Crap with a crowdfunding campaign in 2012, where he sat on a toilet for over 50 hours with a live web feed until he had pre-sold the first $50,000 of toilet rolls. The business has come a substantially long way since then. Who Gives a Crap recently announced that this year they have donated $5.85M to WaterAid making it the largest donation they have received this year and the third largest donation globally in the last 2 years behind Pepsi and HSBC. We covered a variety of topics in this interview including: How they build innovation around a toilet paper companyHow they strategically approach virality across their marketing campaignsHow they balance investment into growth of the business vs short term profitabilityHow Who Gives A Crap managed balancing serving existing customers vs 500,000 new customers on their waitlist during the initial COVID hysteria& much more! Full interview below! Show notes: Ethos water acquired by StarbucksTOMSWarby ParkerWarby Parker fundraiseIDEO.ORGJehan Ratnatunga (Co-founder)Danny Alexander (Co-founder)Convertible DebtSimon Griffiths (Twitter)Simon Griffiths (LinkedIn) Next interview: Join our next live podcast interview with Robert Bell, CEO of 86 400, Australia’s first smart bankDate: 21st July 2020Time: 8-9am (AEDT)Registration link: http://tinyurl.com/Ep121Rob Feedback/connect/say hello: [email protected]@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep120_-_Simon_Griffiths_Co-founder__CEO_-_Who_Gives_a_Crap_on_virality_profitability__impact.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. .dslc-tp-comment-form input[type=text]::-moz-placeholder, .dslc-tp-comment-form input[type=url]::-moz-placeholder, .dslc-tp-comment-form input[type=email]::-moz-placeholder, .dslc-tp-comment-form textarea::-moz-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=url]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=email]::-webkit-input-placeholder, .dslc-tp-comment-form textarea::-webkit-input-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]:-ms-input-placeholder, .dslc-tp-comment-form input[type=url]:-ms-input-placeholder, .dslc-tp-comment-form input[type=email]:-ms-input-placeholder, .dslc-tp-comment-form textarea:-ms-input-placeholder { color: #4d4d4d; } Copyright © 2015 - Live Composer The post Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact appeared first on Startup Playbook.