Ep120: Why You Need a Conversation Starting Book with Dean Jackson

Welcome to the Book More Show, I'm Stuart Bell & today Dean & I got to catch up at the studio to talk about why you need a conversation starting book. There are some great insights in this one. Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing. We know the cost & overhead of going that route is unnecessary for 98% of business owners. It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future. This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing. **LINKS** Show notes & Video: 90minutebooks.com/podcast/119 Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com