EP121: The Irish Pond Builder

Today's guest is Gerard Touhey, the owner of Water Features by Gerard. Gerard shares his journey from Ireland to America and how he started building ponds in his backyard and eventually turned it into a business. He also provides insights into his business and branding strategies.   In this episode, we talk about… Gerard's experience building ponds in both Ireland and America The power of conventions and events for making connections  Gerard's approach to his business and brand building Being honest with your clients and avoiding deception Hands-off approach for healthy ponds and happy fish  The importance of creating a unique brand and identity to stand out in the market Avoiding the pressure of keeping up with industry peers Running a successful business while also maintaining a comfortable lifestyle Being flexible and allowing customers to make changes to the project The differences between running a business with a crew and running a solo operation   Mentioned   Water Features by Gerard on Facebook     Gerard Touhey on IG    Gerard Touhey on Pinterest  Links to resources:   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok   If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at: [email protected]