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EP123. 618 不靈了？中小電商品牌的下一步在哪裡？ episode artwork

EPISODE · Jul 4, 2025 · 26 MIN

EP123. 618 不靈了？中小電商品牌的下一步在哪裡？

from 電商放手一搏 · host 首邑電商顧問

電商放手一搏第 123 集，618 不靈了？中小電商品牌的下一步在哪裡？ 隨著經濟壓力與促銷常態化，2025 年的「618」年中購物節熱度明顯下降。有分析指出，即使下單人數創新高、促銷期更長，但消費者「買得更多、買得更少」：優惠頻繁、價格已壓低，消費者更趨理性，只購買真正需要的商品。面對消費轉變，中小企業的下一步應該怎麼做 ? 本集來賓：首邑電商顧問 熊哥 🎧🎙不想錯過精彩的「電商放手一搏」節目內容 現在就手刀訂閱✅️ 我們也有▶️YouTube https://lihi.cc/CH7od 留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP123. 618 不靈了？中小電商品牌的下一步在哪裡？

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This episode was published on July 4, 2025.

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