EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.

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This episode is 33 minutes long.

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This episode was published on April 26, 2022.

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