EP123 – Selling on Value Not On Price with Ian Luckett

I know there's a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters.  Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen!  My 5 tips are …..  Get to know your customers' problems   Understand their own growth plan  Listen to and use the right language  Set the 'ROI' in your business  Keep in touch   It's a straightforward but value-loaded episode here!  I hope you enjoyed this episode, as much I enjoyed recording this, and the whole IT Experts team enjoyed creating it.  Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/    Until next time, take care of yourself and I'll catch up with you soon!