Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data August 6, 2020 rohitbhargava Podcast My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle. Tim is one of the most renowned marketers in Australia. He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year. He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens  health and women’s fertility respectively. During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin. To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm. We covered a wide variety of topics in this interview including: Insights and lessons from running digital campaigns for the Labor party in the 2016 electionHow to build high performing growth teamsBuilding traction and finding your first few customers on a budgetHow to find white space opportunities and channels for growthFundraising process for DTC and other “off trend” startups& much more Full interview below! Show notes: Koala MattressEucalyptusPilotKin FertilitySoftware.skin (watch this space!)Dany Milham (Co-founder @ Koala)Steve SmithVinomofoJustin Dry (Co-founder & CEO of Vinomofo) on Startup Playbook Ep003Shoes of PreyJodie Fox (Co-founder of Shoes of Prey) on Startup Playbook Ep018Customer Acquisition Cost (CAC)Cost Per Mille (CPM)Blackbird VenturesSam Wong (Partner @ Blackbird)Nick Crocker (General Partner @ Blackbird)Niki Scevak (Co-founder & Partner @ Blackbird)Charlie Gearside (Founder @ Eucalyptus)UnileverProctor & GambleLMVHMike HalliganScratchPetCirclechewy.comShoe Dog, by Phil Knight (book)Casper MattressNura headphonesTimeChi (crowdfunding campaign)Sean Greenhalgh (Co-founder & CEO – TimeChi)DeliciouKjetil Hansen (Founder & CEO – Deliciou)Fast.coDomm Holland (Co-founder & CEO – Fast) Next interview: Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of AirtaskerDate: 11th August 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep124Airtasker Feedback/connect/say hello: [email protected]@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://traffic.libsyn.com/secure/startupplaybook/Ep123_-_Tim_Doyle_Founder_-_Eucalyptus_on_Discipline_Differentiation_and_Data.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. .dslc-tp-comment-form input[type=text]::-moz-placeholder, .dslc-tp-comment-form input[type=url]::-moz-placeholder, .dslc-tp-comment-form input[type=email]::-moz-placeholder, .dslc-tp-comment-form textarea::-moz-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=url]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=email]::-webkit-input-placeholder, .dslc-tp-comment-form textarea::-webkit-input-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]:-ms-input-placeholder, .dslc-tp-comment-form input[type=url]:-ms-input-placeholder, .dslc-tp-comment-form input[type=email]:-ms-input-placeholder, .dslc-tp-comment-form textarea:-ms-input-placeholder { color: #4d4d4d; } Copyright © 2015 - Live Composer The post Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data appeared first on Startup Playbook.