EP127. From indie beauty idea to selling 500 eye creams

When you come across indie beauty founders on social media, you may feel overwhelmed. Their branding, websites and social channels seem so visually together and focused, while you may still be at the stage of wondering how to formulate, let alone build a business with a clear mission. What is it really like to start your own skincare brand? Until you speak to an indie beauty entrepreneur who has truly changed their life and you see it happen before your very eyes, being an indie founder can seem an impossible journey. If these thoughts have run through your mind, then listen to Formula Botanica CEO and podcast host Lorraine Dallmeier interview Naz Bashir, founder of Solo Skin London.  Naz's story is one of someone who started small, thinking of formulating for her own skincare issues only.  From DIY hobbyist to trained organic formulator and indie brand  founder with awards to her name, Naz Bashir talks about how her Formula Botanica courses changed her life. In learning to formulate professionally, Naz grew in confidence as a formulator and realised she was not alone with her skin issues. A business was far from her thoughts at the outset, but it is now her life's mission and very much a revenue stream for Naz and her family. We promise you that this episode will leave you feeling totally inspired about joining the community of natural, organic formulators. Just see where learning to formulate can take you too.