Ep13 The One with Bruce Ketrick Jr.

Our guest today is Bruce T. Ketrick Jr., president of the Association of Water Technologies. Bruce began his career in the pharmaceutical industry as a sales representative and later a technical trainer. Bruce's career in water technologies started 13 years ago with Guardian CSC. During his employment with Guardian CSC he has held various positions including Field Service Representative, Sales Management, and Business Manager. Bruce has been involved in the creation and management of new companies and divisions including: EnvoGuard an environmental products company, KTS (Ketrick Technical Services) a custom blending, specialty products, technical support and consulting company, and the Equipment Division of Guardian CSC offering design, installation and support of industrial water technologies equipment with a focus on controls, reverse osmosis, pretreatment and filters. We also talk about water softeners and answer some listener questions in "Pinks and Blues." Our guest today is Bruce T. Ketrick Jr., president of the Association of Water Technologies. Bruce began his career in the pharmaceutical industry as a sales representative and later a technical trainer. Bruce's career in water technologies started 13 years ago with Guardian CSC. During his employment with Guardian CSC he has held various positions including Field Service Representative, Sales Management, and Business Manager. Bruce has been involved in the creation and management of new companies and divisions including: EnvoGuard an environmental products company, KTS (Ketrick Technical Services) a custom blending, specialty products, technical support and consulting company, and the Equipment Division of Guardian CSC offering design, installation and support of industrial water technologies equipment with a focus on controls, reverse osmosis, pretreatment and filters. Bruce earned his BS in Biology from Juniata College and holds the CWT (Certified Water Technologist) designation. In this episode Bruce is sharing with us how to get involved in associations such as AWT. He's also telling us what's going on in the association, what one can expect from the association, how he got involved and where he sees AWT going in the future. We also talk about water softeners and answer some listener questions in "Pinks and Blues."   Water Softeners Water softening is a technique that serves the removal of the ions that cause the water to be hard (or form scale,) in most cases calcium and magnesium ions. Iron ions may also be removed during softening. A water softener is a unit that is used to soften water, by removing the minerals that cause the water to be hard. If you've ever taken a softener apart you'll notice that it has resin beads inside. The purpose of the resin beads is to provide an exchange surface for ion. The ions we're specifically talking about is calcium and magnesium.The resin is full of sodium and we're putting it online and we're putting hard water through it. This hard water contains calcium and magnesium and it's flowing through across the resin bead. The resin bead wants the calcium and magnesium so it spits off the sodium and collects the calcium and magnesium until there's no more sodium for it to trade. Once that happens, we start passing hard water again which isn't the purpose of the water softener. Now we have to go through the process of regeneration. The resin is also acting as a filter. In order to regenerate to softener you have to follow five steps. The first step is to backwash where we reverse the flow. The next step is brining, brine travels through the salt storage area up into the resin tank. Step three is the slow rinse, where we flush hard minerals and brine from the resin tank into the drain. The fourth step is the fast rinse, the same as the slow rinse, just faster. It packs down the resin beads to make sure there's no channeling. The final step is refilling the brine tank. Now that you have a water softener you have to make sure you test properly for it.   Key Points • How Bruce found himself in the business of water treatment. • Hear more about the dynamic of second and multi-generational businesses • Why flexibility and decision making is both a positive and a negative for business owners. • The importance of listening and asking questions in order to learn. • Common mistakes made by water treaters. • What holding the CWT designation means for Bruce. • Hear about Bruce's journey starting out in the AWT and his rise to president. • Understand Bruce's tasks during his leadership year as president of the AWT. • How the AWT is laser focused on the water treatment industry. • Find out why decisions made at the AWT are made on the benefit and values of membership. • Discover the purpose and mission of the AWT. • Resources being spent on online fundamentals by the AWT. • Identify how a new water treater can take advantage of offerings by the AWT. • Tools and resources being made available through the AWT. • Hear more about the upcoming AWT Convention taking place in Grand Rapids, Michigan.   Quotes "If you're not changing and growing all the time, you're not going to succeed." - Bruce T. Kenrick Jr. - "The presidential year is actually more of a leadership year." - Bruce T. Kenrick Jr.   Links Mentioned Bruce T. Ketrick Jr. - https://www.awt.org/ Bruce on LinkedIn - https://www.linkedin.com/in/bruce-ketrick-jr-cwt-9b11189/ Guardian CSC - https://guardiancsc.com/ AWT Convention - https://www.awt.org/annualconvention17/ AWT Webinars - http://www.awt.org/education_events/webinars.cfm Inc. Magazine - https://www.inc.com/ The Harvard Business Review - https://hbr.org/