Ep13 This Week in Ecommerce: Google's Core Update, the Power of SEO & Crocs Hit $1.24B in Global Sales

Welcome to This Week in Ecommerce, your go-to podcast for the latest news and insights in the online retail world. In this episode, Mal and Paul discuss three major stories that have been making waves: 1. Crocs' Remarkable Success: Crocs, the iconic footwear brand, has been making headlines with its increase in sales. They recently reported their highest global sales ever which is increasing by 11.6% year on year to $1.24 billion, and APAC region sales surging by 26.5% to $272 million. Discover how Crocs transformed into a cultural icon and what contributed to their growth. 2. Black Friday Insights: As the Black Friday season kicks off, Mal & Paul share their observations on the increasing trend of brands starting their Black Friday sales early. They discuss the pros and cons of this strategy and offer advice on how to stand out in a crowded marketplace. 3. Google's Core Update and the Power of SEO: They break down Google's latest core update, highlighting the search engine's commitment to delivering the most relevant and helpful content to users. He explains how the update emphasizes the importance of creating content that provides value to your audience. Tune in to gain valuable insights, stay informed, and engage with the evolving landscape of ecommerce!