EP13：藥物廣告大揭密：性別偏見、網紅行銷與FDA新法規，你不可不知的健康資訊！

你曾好奇藥物廣告如何悄悄影響你的健康觀念嗎？我們將深度剖析美國抗抑鬱藥廣告中令人驚訝的女性偏向，以及減肥藥如何在社交媒體上巧妙運用「病患網紅」策略。我們也會帶你了解FDA近期對誤導性藥物廣告的嚴格打擊，特別是針對風險揭露不足的「充足條款」漏洞。掌握這些行銷手法的知識，助你成為更精明、更有判斷力的健康決策者，不再被華麗的宣傳所蒙蔽！ 參考資料： 1.The FDA’s Overdue Crackdown on Misleading Pharmaceutical Advertisements. 2.FDA Cracks Down on Deceptive Prescription Drug Advertising. 3.Crackdown on Deceptive Weight Loss Drug Ads Marks Victory for Consumers. 4.Gender bias in antidepressant direct-to-consumer pharmaceutical advertising. 5.Critical discourse analysis of social media advertisements for GLP-1 receptor agonist weight loss drugs: implications for public perceptions and health communication. 6.Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”. 7.Pharmaceutical industry promotional activities on social media: a scoping review 免費追蹤，更新資訊不漏接： https://open.firstory.me/join/cmf1wvrez00n601tzbbmackvx 加入會員，支持節目： https://open.firstory.me/user/cmf1wvrez00n601tzbbmackvx 留言告訴我你對這一集的想法： https://open.firstory.me/user/cmf1wvrez00n601tzbbmackvx/comments Powered by Firstory Hosting